Monday, June 15, 2009

Online Portfolio

Purpose/ goals of my site:

-To create an interest in me and my work, gain exposure. Promote myself and my skills!

-Give people a taste of my unique design identity/ personal style and aesthetic

- Showcase my potential to future employers and clients, entice them, make them want to follow my work.

- To design an online portfolio that targets the employers/ viewers I would like to see my work.


Who is my audience:


- Potential employers, specifically in the fashion field, magazines(in print or online), styling and visual merchandising for advertising/editorial photo-shoots, trend prediction and forecasting as those are the areas I am most interested in venturing into after university.

- Fellow artists, designers, students, possible collaborators.

- Friends and family. The general public taking an interest.


What content is needed to meet these goals?

-My best work, showcasing my skills in the areas I am most interested in. Edited and presented in the most simple, professional, functional and maintainable way.

- High-quality images, and an easily navigatable layout.

- Contact details


How will the site work with my design ID/ style:

-I will probably use my name and signature, as thats already on most of my work.

- Continuity of colour, font, and layout.


Scope of project:

-Keep it simple, 3-4 projects worth of work, max.

-Keep to my strengths, and my target audience.

-less is more


Site requirements to meet goals:


-Strong content, a clear, coherent amount of info

-Projects/ images well categorised

-Loads quickly enough for all speeds of internet.


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